Privacy policy

1. Introduction

This Privacy Policy describes how The Curate Collective Private Limited, operating the brand Either/And at eitherand.com (referred to as "we", "us", or "our"), collects, uses, and discloses your personal information when you visit or make a purchase from our website.

By using our website, you agree to the collection and use of information in accordance with this policy. We are committed to protecting your privacy and complying with the Digital Personal Data Protection Act, 2023 (DPDP Act).

2. Who We Are

Registered business name: The Curate Collective Private Limited
Brand name: Either/And
Website: eitherand.com
Registered address: 92, 3rd Floor, Kapashera Extension, Bijwasan Road, 
New Delhi - 110037, India

3. Information We Collect

We collect information from you in the following ways:

3.1 Information You Provide Directly

When you create an account, place an order, or contact us, we may collect: your name, email address, phone number, billing and shipping address, and payment information (processed securely via licensed payment gateways/aggregators – we do not store your card details).

3.2 Information Collected Automatically

When you visit eitherand.com, we automatically collect certain information about your device and browsing behaviour, including your IP address and browser type, pages viewed and time spent on the site, referring URLs and search terms, and cookie data and interaction with site features. This information is collected via cookies, log files, and tracking technologies, including Google Analytics and Shopify's built-in analytics.

4. How We Use Your Information

We use the personal information we collect to process and fulfil your orders (including payment and delivery), communicate with you about your orders, returns, and customer queries, improve and personalise your experience on our website, send you marketing and promotional communications via email, SMS, RCS messages, and other digital channels, serve you relevant advertisements across digital advertising platforms, analyse site usage and improve our products and marketing, and comply with legal obligations.

5. Payment Processing

All payments on eitherand.com are processed securely through licensed payment gateways and aggregators regulated by the Reserve Bank of India (RBI). Your payment information is transmitted directly to these providers and is never stored on our servers. For information on how licensed payment gateways and aggregators handle your data, please refer to the RBI guidelines on payment aggregators and payment gateways.

6. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with Shopify (our e-commerce platform provider), licensed payment gateways and aggregators (for secure payment processing), website analytics providers (for performance measurement and site optimisation), digital advertising platforms (for targeted advertising and retargeting campaigns), and logistics and shipping partners (to fulfil and deliver your orders).

Each of these third parties is bound by its own privacy policies and applicable data protection laws. We share only the information necessary for them to perform their services. We may also disclose your information where required to do so by law, court order, or government authority.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyse traffic, and serve relevant advertisements. Cookies we use include essential cookies (necessary for the website and checkout to function), analytics cookies (to understand how visitors use our site), and advertising cookies (for retargeting across digital platforms).

You can manage your cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of the website. For more information, visit allaboutcookies.org.

8. Targeted Advertising

We use your data to deliver targeted advertisements across digital advertising platforms. This means that if you visit eitherand.com, you may see Either/And ads on other websites, apps, and social media platforms.

You can opt out of targeted advertising through your preferred platform's ad settings or via the general opt-out portal at optout.aboutads.info.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. If you wish to have your data deleted, please contact us, and we will process your request within 30 days.

10. Your Rights

Under applicable Indian data protection law, you have the right to access the personal information we hold about you, request correction of inaccurate or incomplete data, request deletion of your personal data, withdraw consent to data processing (where applicable), and lodge a complaint with the relevant data protection authority. To exercise any of these rights, please contact us at the details below.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. All payment transactions are encrypted using SSL technology. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Either/And
The Curate Collective Private Limited
92, 3rd Floor, Kapashera Extension, Bijwasan Road, 
New Delhi - 110037, India

Website: eitherand.com

These terms of service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of India